Last Updated: January 2026

In using this website you are deemed to have read and agreed to the following terms and conditions.

Humane Business is operated by Colin Scotland (United Kingdom) and Rosario Londoño (United States). Throughout these Terms, "Humane Business", "we", "us", and "our" refer to this joint venture and its operators. "Client", "you", and "your" refer to you, the person accessing this website and accepting these terms and conditions.

All terms refer to the offer, acceptance, and consideration of payment necessary to undertake the process of our assistance to you in the most appropriate manner, for the express purpose of meeting your needs in respect of provision of our stated services and products.

These Terms apply to this website and any related content, materials, or services provided by Humane Business, unless otherwise stated in a separate agreement.

Humane Business provides AI adoption architecture, strategic consulting, training, and implementation services for small and medium-sized enterprises. Our services include, but are not limited to:

All services are designed to help organisations adopt AI in a human-first manner that protects culture, builds internal capability, and delivers measurable outcomes.

We are committed to protecting your privacy. Please review our full Privacy Policy for detailed information on how we handle your data under GDPR and applicable US privacy regulations.

Information on how we use and govern artificial intelligence in our operations and delivery is set out in our AI Policy, which should be read alongside our Privacy Policy.

Copyright and other relevant intellectual property rights exist on all text, methodologies, frameworks, and the full content of this website.

This explicitly includes, but is not limited to:

Our programmes are powered by Amplify OS™, which remains the intellectual property of Amplify Intelligence Group Ltd and is licensed for use within Humane Business services.

Redistribution or republication of any part of this site, its content, or these proprietary frameworks is prohibited, including by framing or other similar means, without the express written consent of Humane Business.

The use of AI tools in our programmes does not transfer ownership or licence of any proprietary frameworks or materials to users.

Client records are regarded as confidential and will not be divulged to any third party, other than as required to deliver our services or if legally required to do so.

You have the right to request sight of, and copies of, any and all records we keep about you, provided you give us reasonable notice of such a request.

We will not sell, share, or rent your personal information to any third party or use your email address for unsolicited communication. Any emails sent by Humane Business will only be in connection with the provision of agreed services, products, and relevant updates you have opted to receive.

The information on this website is provided on an "as is" basis. To the fullest extent permitted by law, Humane Business:

While we provide training and consulting on Artificial Intelligence adoption, we do not warrant the accuracy, completeness, or reliability of outputs generated by third-party AI tools. AI systems are probabilistic and may produce errors or misleading results.

Our services do not constitute legal, financial, medical, or therapeutic advice. You remain responsible for how AI outputs are interpreted and applied within your organisation.

We do not exclude liability for death or personal injury caused by negligence. The above exclusions and limitations apply only to the extent permitted by law. None of your statutory rights as a consumer are affected.

Humane Business provides training, consulting, and implementation services in AI adoption and business strategy. We make every effort to accurately represent our services and their potential to impact your business.

However, there is no guarantee that you will achieve specific cost savings, time savings, efficiency gains, or Return on Investment using the techniques, technology, and methodologies in our programmes. Examples and case studies in our materials are not to be interpreted as a promise or guarantee of results.

Outcomes are entirely dependent on your organisation's context, data quality, team engagement, and implementation discipline. We position our programmes as capability-building frameworks that require your active participation and sustained commitment.

Materials on our website and in our products may contain forward-looking statements that express our expectations or forecasts of future outcomes. You can identify these statements by words such as "anticipate", "estimate", "expect", "project", "intend", "plan", "believe", and similar terms.

Any forward-looking statements are intended to express our opinion of potential based on our experience and methodology. Many factors will be important in determining your actual results, and no guarantees are made that you will achieve results similar to ours, our clients, or anyone else.

Unless otherwise noted, specific digital products may come with a satisfaction guarantee. Please refer to the specific checkout page for applicable terms.

Refunds for the Humane Business Accelerator, corporate engagements, and other high-value services are governed strictly by the client agreement signed upon enrolment. No refund terms are implied unless explicitly stated in your contract.

If you have questions about refund eligibility for a specific purchase, please contact us before enrolling.

The Accelerator is a structured implementation programme with defined deliverables, timelines, and participation requirements. By enrolling, you agree to:

Specific programme terms, including payment schedules, rescheduling policies, and confidentiality provisions, are detailed in your client agreement.

Free and paid masterclasses are provided for educational purposes. Attendance does not guarantee specific outcomes, and materials shared remain the intellectual property of Humane Business.

Our services are operated from the United Kingdom and the United States, and are available to a global audience. You are responsible for evaluating the fitness for your particular purpose of any programmes, materials, or services accessed through this site.

We do not warrant that access to this site will be uninterrupted, timely, or error-free, although it is provided to the best of our ability.

By using this service, you indemnify Humane Business, its operators, and affiliates against any loss or damage, in whatever manner, howsoever caused.

We use cookies to enable functionality and analyse site usage. For full details on cookies, tracking, and analytics, please refer to our Privacy Policy.

You may not create a link to any page of this website without our prior written consent. If you do create a link, you do so at your own risk.

We do not monitor or review the content of third-party websites linked from this site. Opinions expressed or material appearing on such websites are not necessarily shared or endorsed by us. We are not responsible for the privacy practices or content of external sites.

Neither party shall be liable for any failure to perform any obligation under any agreement due to events beyond reasonable control, including but not limited to: acts of God, terrorism, war, political insurgence, civil unrest, acts of civil or military authority, natural disasters, or any other eventuality outside of our control which causes the termination of an agreement or contract, nor which could have been reasonably foreseen.

Failure of either party to insist upon strict performance of any provision of these Terms or any agreement, or failure to exercise any right or remedy, shall not constitute a waiver thereof and shall not diminish the obligations under these Terms or any agreement.

Humane Business believes in transparency. We only endorse software and tools we have personally used, tested, or that come highly recommended by trusted peers.

Some links on this website, in our emails, and in our programme materials are affiliate links. This means if you click on the link and purchase the item, we may receive an affiliate commission at no extra cost to you.

We participate in affiliate programmes for tools relevant to our teaching, which may include productivity software, AI platforms, and business systems.

This website and the services offered are not associated, affiliated, endorsed, or sponsored by Meta, LinkedIn, Google, Microsoft, OpenAI, Anthropic, or any other platform or AI provider referenced in our materials. Our services have not been reviewed, tested, or certified by these platforms.

These Terms are governed by the laws of England and Wales.

For US-based clients, disputes may be resolved under the laws of the State of Wyoming where applicable, or through mutually agreed arbitration.

By accessing this website and using our services, you consent to these terms and to the appropriate jurisdiction as determined by your location and the nature of the dispute.

If any of these terms are deemed invalid or unenforceable for any reason, the invalid or unenforceable provision will be severed and the remaining terms will continue to apply.

Humane Business reserves the right to update these Terms from time to time. Your continued use of the site following any changes signifies your acceptance of the updated terms.

Material changes will be effective from the date stated at the top of this page. We encourage you to review these Terms periodically.