Privacy Policy
Last Updated: January 2026
1. Introduction
Humane Business is operated by Colin Scotland (United Kingdom) and Rosario Londoño (United States). We are committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or interact with us. It applies to all data collected through HumaneBusiness.ai and related services.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, and relevant US privacy laws including the California Consumer Privacy Act (CCPA) for California residents.
2. Data Controller
For the purposes of data protection law, Humane Business acts as the data controller for personal information collected through this website and our services.
Contact for data protection enquiries:
Email: hello@humanebusiness.ai
UK Contact: Colin Scotland c/o Amplify Intelligence Group Ltd 71-75 Shelton Street, Covent Garden London, WC2H 9JQ United Kingdom
3. Information We Collect
Information You Provide Directly
- Contact information: Name, email address, phone number, company name, job title
- Account information: Login credentials if you create an account
- Payment information: Billing details processed through our payment providers (we do not store full payment card details)
- Programme participation: Information shared during consulting, coaching, or training sessions
- Communications: Emails, enquiries, feedback, and support requests
- Survey and form responses: Information you provide through forms, assessments, or questionnaires
Information Collected Automatically
- Device information: IP address, browser type, operating system, device identifiers
- Usage data: Pages visited, time spent on site, click patterns, referring URLs
- Cookies and similar technologies: See Section 8 for details
Information from Third Parties
- Payment processors: Transaction confirmations and billing information
- Scheduling platforms: Appointment details and calendar information
- Analytics providers: Aggregated usage statistics
4. How We Use Your Information
We use your personal data for the following purposes:
Service Delivery
- Providing our programmes, consulting, and training services
- Processing enrolments and managing your participation
- Communicating about sessions, materials, and deliverables
- Providing customer support
Business Operations
- Processing payments and maintaining financial records
- Scheduling calls and meetings
- Managing our client relationships
- Improving our services based on feedback and usage patterns
Marketing and Communications
- Sending newsletters, updates, and educational content (with your consent)
- Notifying you about new programmes, masterclasses, or resources
- Sharing relevant information about Humane Business services
Legal and Compliance
- Complying with legal obligations
- Protecting our rights and interests
- Preventing fraud and ensuring security
5. Legal Basis for Processing (UK/EU Users)
Under GDPR, we process your personal data based on the following legal grounds:
Contractual Necessity: Processing required to deliver services you have purchased or requested, including programme enrolment, scheduling, and support.
Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, maintaining security, and understanding how our website is used. We balance these interests against your rights and freedoms.
Consent: Where you have given clear consent for us to process your data for specific purposes, such as receiving marketing communications. You may withdraw consent at any time.
Legal Obligation: Processing required to comply with laws and regulations.
6. Data Sharing and Third Parties
We do not sell your personal information. We share data only as necessary to deliver our services and operate our business.
Service Providers
We work with trusted third-party providers who process data on our behalf:
Payment Processing
- Stripe (stripe.com) - payment processing
- PayPal (paypal.com) - payment processing
Email and Communications
- Email marketing platform (to be confirmed) - newsletter and email communications
Scheduling and Calendar
- Calendly (calendly.com) - appointment scheduling
- Google Calendar - session scheduling
- Notion Calendar - scheduling and planning
Analytics and Website
- Google Analytics - website usage analysis
- Hosting provider - website infrastructure
Video and Delivery
- Zoom (zoom.us) - video calls and programme delivery
- Fathom (fathom.video) - meeting notes and transcription
Productivity and Collaboration
- Notion (notion.so) - client documentation and resources
Other Disclosures
We may also share your information:
- With professional advisors (lawyers, accountants) under confidentiality obligations
- If required by law, regulation, or legal process
- To protect the rights, property, or safety of Humane Business, our clients, or others
- In connection with a business transfer, merger, or acquisition (with appropriate confidentiality)
7. International Data Transfers
Humane Business operates from the United Kingdom and the United States. Your data may be transferred to and processed in either country, as well as other countries where our service providers operate.
For transfers from the UK/EU to countries without adequate data protection:
- We use Standard Contractual Clauses approved by the European Commission
- We verify that service providers maintain appropriate safeguards
- US providers may be certified under relevant data protection frameworks
By using our services, you acknowledge that your data may be processed internationally with appropriate protections in place.
8. Cookies and Tracking Technologies
What Are Cookies
Cookies are small text files stored on your device when you visit websites. They help sites function, remember preferences, and understand usage patterns.
Cookies We Use
Essential Cookies Required for the website to function. These cannot be disabled.
- Session management
- Security features
- Load balancing
Analytics Cookies Help us understand how visitors use our site.
- Google Analytics (_ga, _gid, _gat)
- Used to analyse traffic, popular pages, and user journeys
- Data is aggregated and anonymised where possible
Functional Cookies Remember your preferences and choices.
- Language settings
- Form data for convenience
Third-Party Cookies Set by our service providers for their functionality.
- Payment processors
- Scheduling tools
- Video platforms
Managing Cookies
Most browsers allow you to control cookies through settings. You can:
- Block all cookies
- Delete existing cookies
- Allow cookies from specific sites only
- Set preferences for different cookie types
Note that blocking essential cookies may affect website functionality.
Do Not Track
We respect Do Not Track browser settings where technically feasible.
9. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy.
Client and programme data: Duration of our relationship plus 7 years for legal and accounting purposes.
Marketing contacts: Until you unsubscribe or request deletion.
Website analytics: Aggregated data retained; individual session data deleted according to provider policies (typically 14-26 months).
Payment records: As required by tax and financial regulations (typically 7 years).
Communications: Business correspondence retained for reasonable periods to maintain service continuity.
When data is no longer required, we securely delete or anonymise it.
10. Your Rights
Rights for All Users
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Unsubscribe from marketing communications at any time
- Request information about how your data is used
Additional Rights for UK/EU Users (GDPR)
- Erasure: Request deletion of your data in certain circumstances
- Restriction: Request we limit processing of your data
- Portability: Receive your data in a structured, machine-readable format
- Object: Object to processing based on legitimate interests
- Withdraw consent: Where processing is based on consent, withdraw at any time
- Lodge a complaint: With a supervisory authority (see Section 12)
Additional Rights for California Residents (CCPA)
- Know: What personal information we collect and how it is used
- Delete: Request deletion of your personal information
- Non-discrimination: We will not discriminate against you for exercising your rights
- Opt-out of sale: We do not sell personal information, but you may request confirmation
To exercise any of these rights, contact us at hello@humanebusiness.ai. We will respond within the timeframes required by applicable law (typically 30 days for GDPR, 45 days for CCPA).
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption of data in transit (HTTPS/TLS)
- Secure access controls and authentication
- Regular security reviews of our systems and providers
- Staff awareness of data protection responsibilities
- Incident response procedures
While we take reasonable precautions, no internet transmission is completely secure. We cannot guarantee absolute security of data transmitted to our site.
12. Complaints and Supervisory Authorities
If you have concerns about how we handle your personal data, please contact us first at hello@humanebusiness.ai. We take all complaints seriously and will work to resolve them.
If you are not satisfied with our response, you have the right to lodge a complaint with a supervisory authority:
UK: Information Commissioner's Office (ICO) Website: ico.org.uk Phone: 0303 123 1113
EU: Your local Data Protection Authority
US/California: California Attorney General's Office Website: oag.ca.gov
13. Children's Privacy
Our services are designed for business professionals and are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.
14. AI and Automated Processing
Humane Business provides services related to AI adoption. For information on how we use AI tools in our own operations and delivery, please refer to our AI Policy.
We do not use automated decision-making that produces legal or similarly significant effects without human oversight.
15. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of external websites. We encourage you to review the privacy policies of any site you visit.
16. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.
Material changes will be posted on this page with an updated revision date. For significant changes, we may notify you by email where appropriate.
We encourage you to review this policy periodically.
17. Contact Us
For any questions about this Privacy Policy or our data practices email: hello@humanebusiness.ai.